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Apr 26, 2024
Coachella is set to enhance its festival experience with the launch of Coachella Quests, an innovative NFT-based game developed in collaboration with Ava Labs, creators of the Avalanche blockchain. This immersive game will allow festivalgoers to engage in quests, collect stamps, and unlock unique Coachella perks such as VIP lounge access, unreleased music, and even a rare NFT that offers passes to next year's event.
Participants will embark on a thrilling scavenger hunt that blends music performances with interactive challenges. To partake, attendees must first register for a Canvas Card, which tracks their journey and accomplishments throughout the festival.
Coachella Canvas experiences provide a variety of activities:
- Coachella Quests: Participate in quests to immerse yourself in the festival’s storyline and unlock rewards.
- Virtual Spaces: Explore Coachella and artist-themed environments on platforms like Fortnite.
- Virtual Keepsakes: These digital tokens can be exchanged for physical Coachella merchandise and exclusive experiences.
- Mixed Reality Performances: Dive into expanded festival creativity with immersive live performances.
- Community Engagement: Connect with other festival enthusiasts and creators passionate about innovative experiences.
For those who complete various tasks across both physical and virtual festival environments, rewards such as festival guest passes and VIP keepsakes await. The VIP Pass + Oasis Lounge Keepsake Package, for instance, includes access to an exclusive lounge with amenities like air conditioning, a private bar, and special merchandise giveaways.
Future Integration with Curios Platform: Curios, a platform known for showcasing digital art and NFTs, could serve as an ideal partner for Coachella Quests. By leveraging Curios, Coachella could offer a seamless integration for displaying and trading the digital keepsakes collected during the festival. Curios' infrastructure supports the creation of a dedicated Coachella marketplace where users can securely buy, sell, or trade their digital collectibles. This integration could enhance user engagement by connecting the physical festival experience with a robust digital economy, enriching the overall value and enjoyment of Coachella Quests. Additionally, Curios could facilitate deeper interactions between artists and fans through exclusive digital content, adding a new layer to the festival's innovative creative offerings.